General dentistry

Well-reviewed dentist: how to read reviews before you book

26 Sep 2026 · 9 min read
Updated 26 Sep 2026
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Cover of the article 'Well-reviewed dentist: how to read reviews before you book', from the dental office of Dr. Cléo Salustiano, a dentist in Mooca, São Paulo.
Summary
Quick summary of this article+

A well-reviewed dentist combines a high rating, a good volume of reviews, recent comments spread over time and concrete accounts of explanations, care and aftercare. Be wary of top ratings with few comments, bursts of reviews on the same day and generic phrases. Read the criticism and the dentist's replies. Compare Google with health platforms like Doctoralia. Check the license and specialty registration on the CRO-SP website. At the first visit, look for a careful exam, a clear explanation of options, no pressure, no promised results and proper infection control. Consider hours, access and ease of booking. In Mooca, São Paulo, Dr. Cléo Salustiano (CRO-SP 170844) sees patients at Rua Hipódromo, 1141, near Bresser-Mooca station, every day, 8 a.m. to 10 p.m.

A well-reviewed dentist in Mooca is one who combines a high rating with many recent reviews, detailed comments about the care and treatment, an active license with CRO-SP (the São Paulo Regional Council of Dentistry) and a first visit where you're examined and listened to without rushing. The rating alone says little: a 5.0 with half a dozen generic comments carries less weight than a slightly lower rating with dozens of concrete accounts over several years.

In clinical practice, many patients arrive after comparing profiles on Google, Doctoralia and Instagram, and still aren't sure whom to trust. That's natural: an online review is a clue, not a certificate. What helps is reading those clues methodically and adding two checks that can't be dressed up — the professional license and the experience of the first visit.

Below, Dr. Cléo Salustiano (CRO-SP 170844), a dentist in Mooca, São Paulo, sums up what to look for in reviews, how to verify any dentist's license and specialty registration, and which signs at the first visit show you're in good hands. If you're looking for an annotated list of dental offices in the area, it's in the guide to dentists in Mooca.

This article comes from Dr. Cléo Salustiano's dental office in Mooca, São Paulo (care in English, Portuguese and Spanish). See the general dentistry page to learn how the treatment is done here and book your assessment.

How can you tell if a dentist in Mooca is genuinely well reviewed?

To tell whether a dentist is genuinely well reviewed, look at four things together: the rating, the number of reviews, their dates and what the comments say. A good reputation usually shows up as a high rating backed by a reasonable number of reviews, spread over time, with text describing what happened at the visit. Any one of these on its own can be misleading.

Volume matters because a handful of reviews is easy to skew, up or down. Dates matter because a practice changes: the team, facilities and approach may be different from three years ago. Favor profiles with recent, steady reviews, and be wary of many comments posted on the same day or in the same week, followed by months of silence.

Content reveals the most. Useful comments mention concrete things: whether the dentist explained the diagnosis, laid out the options, respected the patient's fear, kept to the appointment time, and how aftercare went. Comments that just say "great" or "recommend," or repeat the same phrases across different profiles, say little. Read the negative reviews too: how a dentist responds to criticism says a lot about their attitude.

It's worth comparing more than one source. The Google Business Profile usually has the most reviews, but health platforms like Doctoralia, which flag reviews from people who booked through them, round out the picture. Social media profiles show a dentist's style, but keep in mind that smile photos online often have flattering lighting and editing, and treatment results vary from person to person.

Finally, check the license. Every dentist in Brazil must be registered with the Regional Council of Dentistry in their state, and in São Paulo you can look this up on the CRO-SP website, by name or license number. The same search shows whether the dentist has a registered specialty. In Mooca, Dr. Cléo Salustiano displays her license number, CRO-SP 170844, on her website and at the office, precisely to make this check easy.

How to read a dentist's reviews
What to look atGood signWarning sign
RatingHigh rating backed by many reviewsTop rating with very few comments
NumberReasonable volume, growing over timeFew reviews, or many all at once
DatesRecent, steady reviewsMany on the same day, then months with none
ContentConcrete accounts of explanations, care and aftercareGeneric phrases or phrases repeated across profiles
ResponsesThe dentist replies to criticism politely, without exposing the patientAggressive replies or no response to criticism
LicenseCRO number visible and verifiable on the council's websiteNumber missing or not found in the public lookup

What to watch for at the first visit, beyond the reviews

At the first visit, notice whether the dentist examines you calmly, listens to your concern, explains what they found in plain language and presents treatment options with the advantages, limitations and aftercare of each. These signs are worth more than any rating, because they show what the whole treatment will be like. A good assessment is a conversation, not a sales pitch.

Some signs deserve attention: a diagnosis without examining your mouth or without an X-ray when one is needed, pressure to commit to treatment the same day, promises of a guaranteed or "perfect" result, pushing cosmetic procedures when there are untreated oral health problems, and a lack of clarity about the number of sessions. Promising results, in fact, is not allowed under the rules of Brazil's Federal Council of Dentistry (CFO).

Look at the environment too: organization, cleanliness, instrument packages opened in front of you, use of gloves and a mask. Feel free to ask how instruments are sterilized. An office that follows infection-control standards will answer naturally, because it's part of their routine.

Also consider what makes treatment workable for you: hours that fit your routine, easy access, waiting time, how to book and how to ask questions afterward. Even an excellent dentist you can't fit into your schedule tends to become an interrupted treatment. In Mooca, Dr. Cléo Salustiano's office is at Rua Hipódromo, 1141, near Bresser-Mooca station (Metro Line 3-Red), open Monday to Sunday, 8 a.m. to 10 p.m. She sees patients in Portuguese, English and Spanish.

If you still have doubts after the first visit, it's perfectly reasonable to ask for a second opinion before starting a larger treatment. Dentists who are confident in their diagnosis don't mind. Reading reviews well helps you choose where to start; the visit is what confirms your choice.

Frequently asked questions: general dentistry

How do I find a well-reviewed dentist in Mooca?

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Search Google and health platforms like Doctoralia, and compare the rating, number and dates of reviews and what the comments say. Then check the dentist's license on the CRO-SP website and book a first visit to see, in practice, how they treat you and explain the diagnosis.

Does a 5.0 on Google mean the dentist is good?

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Not necessarily. The rating needs to be read together with the number of reviews, their dates and their content. A 5.0 with a few generic comments carries less weight than a high rating with many concrete accounts over several years. The visit and the CRO license complete the picture.

How can I spot fake dentist reviews?

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Some signs: many reviews posted on the same day, short generic text, phrases repeated across profiles, reviewer profiles with no history and no details about the visit. No single sign proves anything, but several together call for caution and more checking.

How do I check a dentist's CRO license in São Paulo?

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On the website of the São Paulo Regional Council of Dentistry (CRO-SP), in the public registry lookup, you can search by name or license number. It shows whether the license is active and whether the dentist has a registered specialty. The number should appear on the website, in ads and at the office.

How do I know if a dentist has a registered specialty?

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In Brazil, a dental specialty title must be registered with the council. You can check it in the CRO-SP public lookup, which shows each dentist's registered specialties. Courses, postgraduate programs in progress and other training are valuable, but they're different from a registered specialty.

Should I trust Google or Doctoralia more?

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It's worth looking at both. Google usually has more reviews; health platforms like Doctoralia flag reviews from people who booked through them, which helps filter opinions. When both sources tell a similar story, the picture is more reliable.

Is one negative review a reason to rule out a dentist?

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Not on its own. Any dentist who sees many patients gets some criticism. Check whether complaints repeat about the same issue and, above all, how the dentist responds: respectfully, without exposing the patient and trying to resolve it. That says a lot about the office's attitude.

What should I ask at a first visit with a new dentist?

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Ask what the diagnosis is, what the treatment options are, the advantages and limitations of each, how many sessions are likely, what aftercare is needed and how instruments are sterilized. Clear, unhurried answers are a good sign.

What are warning signs at a dental office?

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A diagnosis without an exam or without an X-ray when one is needed, pressure to commit to treatment the same day, promises of guaranteed results, cosmetic work offered before treating oral health problems, unclear treatment stages and reluctance to answer questions about infection control.

Is it worth getting a second opinion from another dentist?

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Yes, especially before larger treatments like implants, veneers on several teeth or extractions. Asking for a second opinion is a patient's right and is common. Dentists who are confident in their diagnosis don't mind, and two similar assessments give you more peace of mind to decide.

How many reviews does a dentist need to be trustworthy?

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There's no magic number. In general, dozens of reviews spread over months or years allow a more reliable reading than just a few. More important than the number are consistency and content: concrete, recent, similar accounts of the care and treatment.

Can a dentist publish patient testimonials?

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The rules of Brazil's Federal Council of Dentistry (CFO) restrict the use of patient testimonials in a dentist's advertising. That's why opinions usually live on independent platforms, like Google and booking sites, where patients write them themselves. That's where it's worth reading.

Where is Dr. Cléo Salustiano's office in Mooca?

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Dr. Cléo Salustiano's office (CRO-SP 170844) is at Rua Hipódromo, 1141, Mooca, São Paulo, near Bresser-Mooca station (Metro Line 3-Red) and Mooca station on the CPTM commuter rail. It's open Monday to Sunday, 8 a.m. to 10 p.m., by appointment via WhatsApp at (11) 97409-7834. She sees patients in Portuguese, English and Spanish. The office's reviews are publicly visible on Google.

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